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10 most valuable global brands In a world that is growing increasingly hostile towards Big Tobacco, the Marlboro name stands strong. True, its brand value slid by 6% since 2012, but Marlboro still holds a place in our collective psyche as a manly, rugged cigarette brand that has withstood the test of time. May 27 2015 07:50 AM ET Methodology: BrandZ top 100 most valuable global brands ranking for 2013 was commissioned by the communications firm WPP and conducted by research agency Millward Brown. It calculates brand value by using in depth financial data alongside interviews with over two million consumers from around the world. Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: 2015 Morningstar, Inc. Factset: FactSet Research Systems Inc. 2015. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S Dow Jones Indices LLC and have been licensed for use to S Opco, LLC and CNN. Standard Poor's and S are registered trademarks of Standard Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices S Dow Jones Indices LLC 2015 and/or its affiliates.